For example, there are a lot of topics about beauty and skin care products. A few girls can chat together, what eyeshadow, foundation, and which sunscreen spray to use today, so that the atmosphere of the community is more active.
The most fundamental purpose of companies operating private domain traffic is to increase profits. If the profit of the product is low, the repurchase rate is very low, and the number of private domain traffic conversions is limited for several months, even the cost of personnel wages cannot be covered; then there is no point in doing private domain traffic, or there is no need to invest It costs a lot to operate a private domain.
The first step in building a private domain - WeChat account
The first step in building private domain traffic is to carry out WeChat account maintenance. Only when there is a pool for accepting customers can we go to the inside to divert traffic. I suggest using the ID card of the boss's own family to register WeChat account to reduce a lot of unnecessary trouble.
The core purpose of raising an account is to imitate real users to use WeChat. We do what real people do every day; go to work in the morning, do the subway, buy breakfast, chat with other people during the day, read articles on the official account, send a circle of friends, video at night, send red envelopes and so on.
Please refer to the following picture for the specific details of how to raise an account. This is a very detailed strategy for raising an account on WeChat.
The second step of building a private domain - creating a personal design
WeChat is a social software, and the realization of paid conversion in WeChat relies on trust in social relationships. Users definitely want to chat with a real person, not a robot without emotion, so our personal account must be created.
Under normal circumstances, we will trust this "person" because of the label on this person. For example, if he is an expert in a certain area, then we will definitely listen to his advice when we encounter problems in this area.
So how should the character be positioned?
You can refer to the RCSC model of enterprise new media personification of Socket College, and you can connect according to the model; the role is country email list fixed, but the character and content can be diversified, as long as there is no conflict.
If it is matched with a story that can move people's hearts, it will be even more perfect, such as the tortuous experience of starting a business, or the story of the ugly duckling turning into a white swan.
The main sources of private domain traffic are these aspects. Offline stores guide attention to the official account, add personal account WeChat, platform e-commerce to attract traffic to the official account and personal account, through Xiaohongshu, Weibo, Zhihu and other self-media platforms Drainage, put social ads to drain, live broadcast and bring goods to obtain traffic, etc.