Recently, Xiong Chumo spent 1 yuan to fully experience a relevant training course. In his short study, he deeply realized what it means to "walk the longest road is your routine". From this, I began to think about a question. The sickle of the "1 yuan class" is lifted and harvested in the training market. So what is the price? 1. Routine template, step by step is a special database pit After a long illness has become a good doctor, after watching a lot of advertisements and experiencing it in person, it is natural to sort out the classic routine behind the "1 yuan class". Routine one: temptation 1 yuan can't buy a can of happy water from a fat house, but it can buy you food and drink for the rest of your life.
Although they know that there may be fraud, there are always people who are willing to try it because of the lower sunk costs. "What if it's true", "Maybe I can", "I don't feel bad if I lose 1 yuan", several "classmates" contacted by Xiong Chumo all expressed special database similar thoughts. And this is precisely the dissemination goal of course advertisements. After dismantling its advertising strategy in detail, we can see two commonalities: one is the preference for platforms with large traffic, and the other is templated copywriting. Learning ** easily earns over 10,000 a month?
Deeply pick up the true face of 1 yuan training According to the feedback from "classmates", the advertisements you see are mainly from Moments and Douyin. From the data point of view, the two major apps correspond to the two poles of mobile Internet traffic. According to data released by QuestMobile, in December 2021, the user usage time of special database short videos and instant messaging ranked first and second on the entire network. In terms of advertising content, courses in any field basically follow the syllogism template, that is, low threshold, ordinary people can, and high returns.