In 2019, search traffic -dependent companies were alarmed that, for 51% of all searches conducted, Google was unable to click a button on external websites. The data behind the increase in the number of “Zero-Click Searches” has prompted leading research expert Rand Fishkin to declare that it is undeniable that “everyone is competing” in search. now Google.
After all, with 51% lower traffic, websites get 51% less revenue and leads. This is a huge problem - but not well known - for any site that whatsapp phone number list cannot generate measurable value. This white paper from Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that offer longer searches than Google.
Evidence will show that, in cases where landing pages have a high quality, Google continues to deliver traffic, revenue and leads to websites as in 2004. Visit Digital Marketing Depot to download “Marketing Automation in a Google Zero-Click World”, from Longtail UX.