The development time of the entertainment live broadcast industry has been 17 years since the first domestic video chat platform 9158 came out in 2005. It has been 6 years since the Thousand Broadcasting War in 2016. In the rapidly changing Internet era, entertainment live broadcasting is obviously not a new industry. After the Thousand Broadcasting War, short video platforms such as Douyin Kuaishou, which are in the limelight, have also joined the live broadcast track, and even the national app WeChat has launched a video account. At present, from the perspective of traffic, it has given the largest entrance to this track. However, the current form of live broadcast content is not much different from the latter stage of the Thousand Broadcasting War. If we want to undertake the current huge traffic, we need to accumulate a larger number of users. I think that the popularization of live broadcast content may be the direction that needs to be considered. 1. Review the history of the industry Before discussing this issue, I would like to briefly review the development history of the entertainment live broadcast industry. Since 9158 came out in 2005, Liu Yan founded Six Room in 2006, and Chen Zhou developed yy voice. By 2012, it was listed on Nasdaq. In 2014, 9158 merged with Sina Show and went public. In 2015, Six Room was acquired by Songcheng Performing Arts for 2.6 billion and went public in disguise.
In the past ten years, it can be said that the entire industry has made a fortune in silence. Among them, Douyu became independent from Station A in 2014. Huya was separated from yy's original game live broadcast, plus the rapid rise of Dragon Ball Live and Panda Live. It also means that the vertical field of game live broadcasting has been subdivided. The new thing of entertainment live broadcast has hit the user's adrenaline since its birth, and also knocked on the user's wallet. In 2015, the National Day was broadcast live by Taiwan's live broadcast platform 17 on the platform of the national husband Wang Sicong, which attracted a wide range of attention. Immediately, the emergence of mobile live broadcast platforms such as Yingke, Huajiao, and Yizhuan has brought live broadcasts to a wider audience. Coupled with the influx of capital, the Thousand Broadcasting Phone Number List War broke out in an all-round way. For a time, the banner of national live broadcast was held high, and there were all kinds of live broadcast content.
However, in less than two or three years of market baptism, there are only monotonous and homogeneous videos of beauties chatting and dancing on most platforms. These contents cannot lead the live broadcast platforms to sing all the way. At the same time, a large number of live variety shows that appeared in the same period did not make it out of the circle. Although the live broadcast on New Year's Day in 2018 seems to bring the live broadcast back to the main battlefield, it still cannot save the overall slump in the live broadcast industry. Under the dual pressure of policy and capital, the industry ushered in a reshuffle. After 2018, the short video platform dominated by Douyin Kuaishou has occupied the attention of users. After having a huge amount of traffic, the short video platform has made the short video platform more prosperous. Even the national app WeChat felt the traffic panic, and launched a video account in 2020 to join the track. So far, the entertainment live broadcast track has the largest and most stable source of traffic, which also means that the industry has entered a mature development period.