Target your competitors' customers “moe's is a email list quick-service restaurant specializing in tex-mex cuisine. Moe's is really well known for an appetizer on their menu. And there was an established competitor on the scene who was launching their own version of this appetizer. Moe's was a little nervous about it and they didn't want their market share to go down as a result,” dan shares. “what they did to counter was basically invite all of their diners to download their app and redeem a voucher or voucher for what did well what they are famous for. They did this to ensure that they can increase traffic to their existing restaurants, and also ideally gain competing customers who might have been tempted to go to that other restaurant and try that appetizer.
Moe's targeted this competing customer base through social media ads, and in fact they used custom audiences. “first, they geo-fenced their own restaurants and their direct competitors in the raleigh area of north carolina. They also geo-fenced their indirect email list competitors. In total, they got an audience of around 20,000 people they could reach out to,” dan noted. Moe's pushed that audience to facebook, and facebook had 85% of those people. And that made those 17,000 people the focus of moe's campaigns to make sure they could retain their restaurant audiences — and also try to win over some existing or competitive audiences. Because of this, moe's saw a 67% increase in app download conversions.
86hng1mgs image2020 08 26at 8:30.58 p.M. 3. Target email list other places your target audience goesyou may not always know exactly where each person goes for various needs, but you can make smart guesses about the best areas to target. “think about it in terms of store locations that may have an affinity for your brand. Think about where people go, who you want to target, and what other brands they have an affinity for,” says dan. If there's anything you know how to do, there are audiences you can geo-target right now if you just geo-fence